Last September, prior to the start of the DOJ’s trial against Google’s alleged monopolization of the search market, we laid out a thesis that pointed out investors’ complacency about Google’s antitrust risks in both the search and ad tech trials. While the outcomes of the search trial were hard to handicap (until June 4th, more on that later), we saw a very compelling case and a definable set of outcomes in the ad tech trial – and most importantly, wildly mispriced publicly traded beneficiaries in the event of a Google loss. In both cases, the dominoes are starting to fall, and our thesis is coming to fruition.
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